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Creating Drama, Focus, and Emotion in Every Frame

Jul 22, 2025 | By: Glenn Bashaw Photographer

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When it comes to impactful photography — whether it’s for commercial spaces, residential design, or architectural projects — light is everything. I’m often asked, "What makes a great image?" My answer always starts with light. It’s the foundation of every powerful photo, and it's what allows me to bring your project to life with mood, drama, and intention.

As a Norfolk Commercial Photographer, I’ve spent years studying how natural and artificial light interact with space, surfaces, and people. Understanding that allows me to showcase your work in a way that’s not just technically strong — but emotionally compelling.

Why Lighting Matters in Commercial and Architectural Photography

Your space deserves more than just documentation. It deserves to be experienced through visuals — and that’s where light comes in. The way light moves through a space at different times of day can highlight structure, define materials, and create visual interest.

Here’s how I use light to enhance your project:

  • Golden hour lighting for soft, warm tones and long, dramatic shadows
  • Directional light to add depth and contrast in modern or industrial spaces
  • Window light and bounce to create an airy, lifestyle feel in residential interiors
  • Controlled artificial light to define texture, color, and key design details in commercial builds

Whether I’m shooting a high-rise office, a boutique retail space, or a beautifully designed home, I use light to guide the viewer’s eye — exactly where you want it.

Timing Is Everything

One of the most important parts of my process is planning for the right time of day to shoot. During our pre-session consult, I’ll ask about your space’s orientation, how it’s used, and what kind of feel you want in your final images. Then I’ll schedule the session to get the light that best tells that story.

Sometimes that means shooting early in the morning for soft, even light. Other times, I’ll schedule sessions late in the day to create mood and drama. For drone sessions, I consider sun angle, shadows, and reflections on rooftops and surrounding surfaces to ensure the aerial imagery is as compelling as the rest.

Elevating the View: Using Drones for a New Perspective

Lighting on the ground is powerful — but drone photography takes your project to an entirely new level.

For larger commercial properties, custom homes, or multi-use developments, aerial photography offers a dramatic, informative perspective that simply can’t be captured from the ground. It helps highlight:

  • Overall layout and scale of your property in context
  • Architectural lines and symmetry from above
  • How light plays across rooftops, landscaping, and open spaces at different times of day

Using drones, I can capture early morning or golden hour aerial shots that align beautifully with your ground-based imagery — offering a full visual story of your project from the outside in. Aerial views are especially effective in marketing materials, real estate listings, and architectural presentations.

As part of my architectural services, I offer FAA-licensed drone photography, which ensures your shoot is done safely, legally, and with a clear creative vision.

The Drama is in the Details

Light has the power to turn a clean design into a striking visual story. Shadows, highlights, and reflections give dimension to your architecture, furniture, and finishes. This is especially important in commercial photography, where your images don’t just showcase the space — they represent your brand.

That might mean capturing:

  • The way late-afternoon light spills across a polished concrete floor
  • How ceiling pendants create symmetry in a dining area
  • The inviting warmth of a sunlit lobby
  • Or the sleek, cool vibe of a nighttime exterior shoot

Every project has a mood, and light is my main tool for revealing it — both from ground level and the sky.

Who I Work With

  • Architects who want to capture the design and emotion behind their work
  • Builders and developers needing polished, portfolio-ready imagery
  • Interior designers showcasing their style and craftsmanship
  • Business owners highlighting the personality of their space
  • Real estate professionals who understand that first impressions matter

As a Norfolk Commercial Photographer, I serve clients in Norfolk, Virginia Beach, Chesapeake, and throughout the region — and I’m always open to travel for projects with a creative spark.

Let’s Capture the Heart of Your Project — From the Ground and the Sky

Your project deserves more than basic documentation. With the right light and perspective, we can highlight its best features, tell a story, and capture attention — whether your goal is marketing, branding, or publication.

If you're ready for images that bring drama, emotion, and precision to your project — from eye level to aerial view — let’s talk. I’d love to help you create visuals that shine.

📍 Based in Norfolk, VA -  I’m always open to travel for the right project.
📸 Specializing in commercial, residential, and architectural photography, including drone imagery.

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Contact Us with Questions or Book Your Session!

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Located in Norfolk, VA and available for travel.
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